Ways to Create an Amazing Customer Experience
Presently, more and more venturing business persons are
aiming to create a successful enterprise. They spend more time and effort on
making their products and services better. But what they do not know is that they
should also focus on making their customer experience great, especially in a customer acquisition career.
For this reason, here are some of the most effective ways
to create an amazing customer service that will ultimately lead their business to
success.
Identify
Where is the Customer in the Customer Journey
Knowing where your customers are in the customer journey
is the primary step in creating and attaining an amazing customer experience.
Are the customers just browsing through your page and your products? Or are
they purchasing from time to time? When your customers look for a certain product
but are unsure of which brand is the best choice, they will most likely be in
one of these four vital stages:
§ Discovery
This
is the first stage of the customer journey – when your customers are just
looking but not yet ready to purchase something. Offering and providing them with
reliable and accurate information about your brand, product, and service will
greatly aid them to move on to the next stage.
§ Assessment
The
assessment stage is when your customers are thinking thoroughly about their
needs and how a particular brand, product, and service will help them. By this
stage, your customers still have still a lot of queries point. This is why they
will still reach out to your business or company directly to find out more of
the product and service that you offer.
§ Selection
In
this stage, your customers are already prepared to make a decision about the
specific product that they will purchase from your business or company. When this
happens, you have to make sure that you have built a rock-solid trust between
you and your customer by offering personalized deals that can ultimately lead to
your customer making a purchase.
§ Purchase
As a customer firmly decides
about the product that your company offers, then they will finally purchase it from
you.
These four stages in the customer’s journey is an
essential factor in creating an amazing customer experience. By remembering these
phases, you are ensured that you know where your customers stand and can confidently
pinpoint what problems your customers may encounter with.
Use
Marketing Tools in Creating a Personalized Customer Experience
In today’s digital age, there are a number of marketing
tools that you can use in order to make your job a lot easier. In addition,
these marketing tools can also aid you to generate better results for your
business. But in order to attain this, you must first have enough knowledge and
a better understanding of who your customer is. As a result, this will help you
in knowing where your customer stands in the customer journey and you can
freely and effectively use these marketing tools.
Given that we live in a digital era, there are a lot of marketing
tools’ categories and platforms that can help you and your business to obtain
the right funnel and acquire customers in the process:
§ Analytics
Analytic
tools will enable you to thoroughly evaluate customer behavior. Additionally,
it will also help you to find out the effectiveness of conversion funnels and
traffic channels.
§ Helpdesk
Having
a help desk to aid your customers is one of the best marketing tools any business
can have. By acquiring and obtaining a help desk, you are systematically answering
queries in a timely way. Remember that email is not enough when you are controlling
and managing a whole business.
§ Social Media Automation
Hootsuite, Buffer, and other
social media applications will ultimately enable you to schedule posts in
advance. Additionally, you can also use these social media applications and
platforms to track the social interactions you are getting.
Monitor
and Understand the Customer Behavior
Keeping a keen eye on your customers can greatly help you
to make further improvements to your product offerings and sales process. This
is why analytic tools such as Google Analytics, Lucky Orange, and Online
Conversion Insights will ultimately play an essential role in your business or
company.
What you need to look at is where your customers are located,
what device are they using to access your business’ website, how your leads are
discovering you, how many times a visitor has visited and viewed your site, and
how many purchases they’ve made. By understanding your customers and their
interests, they will surely notice it and the more you gain leverage amongst your
competitors in the market. Additionally, this will ultimately provide you with
valuable insights and reflections that you can use and adapt for your next
step.
Key
Takeaway
Creating, procuring,
and attaining an amazing customer experience is not all about your products. Though
your business or company’s products are important, but then, selling your
product is not entirely the solution. Remember that you should also vend experience.
When you provide the experience, then the customers will love you and they will
surely keep coming back for more.*This is a guest post by Justin Estor and is for informational purposes only*
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