What is the Buyer’s Journey?

6:27:00 PM Larisse Espinueva 0 Comments



In today’s age of technology, digital content marketing is one of the important process to consider if you want to create and distribute significant content that will entice an audience that will eventually “drive profitable customer action” in the process.

This may look easy, but in reality, it’s not. In order to attract an audience to become consistent customers, one must have a pertinent plan. This is why the buyer’s journey needs to be understood wholly.

The buyer’s journey can simply be defined as “the active research process a buyer goes through leading up to a purchase”. It is a crucial phase where a certain person decides whether or not to purchase something. This journey has three (3) major stages, which are:

  • Awareness Stage
  • Consideration Stage
  • Decision Stage


Now let’s expound each of the stages carefully to understand it better.

The Awareness Stage

The beginning of the process starts with your audience going through an issue. But first, they must know what the problem is specifically in order for them to begin looking for possible solutions. Once it is identified, the search for answers are on. They begin probing for people who have experienced the same query they’re going through by surfing the internet, reading blogs, and asking contemporaries for that matter.

This is where your business come into the picture.

Letting your audience know that you are credible for providing the best solution to their problem allows them to be aware of your company. Provide guidelines, tips, or scenarios so your audience perceives that you understand their needs which makes them consider your product and your company among others.

The Consideration Stage

At this point, your audience has most likely narrowed certain companies down their choices which tends to put them into a deeper research – again.

During the course of their in-depth study of each chosen companies, your audience will begin comparing this vendor to another. They will gather every information they can get while weighing what company will most likely aid them reach their ultimate solution.

Overtime, your audience will have a clearer view to where they will entrust their issues to, which brings us to the final stage of the journey.

The Decision Stage

Of all the companies at hand, your audience has decided purchase from you.

Your audience opted for you. The only thing that is left to do is to praise and brag about your product, hence, you must have supporting facts to back-up your product and company.

Provide customer testimonials about how awesome and positive your product has helped them, or prepare a list of comments indicating optimistic experiences of your customers and how has it been trusting you rather than any other companies in the market.

Be transparent with your customers. That is the secret of gaining your customers’ trust and loyalty with you, your product, and your company.

Every audience has a variety of needs in their daily lives. It is the reason why businesses should have a better knowledge and understanding of the different issues that their audience face.

By understanding the buyer’s journey, you help your audience pick the best choices and solutions to their queries, and in return, may give you long-term profitable customer actions.


Always remember that a company’s ultimate goal must always help their customers with solutions to their problems.

*This is a guest post by Justin Estor and is for informational purposes only*

0 comments :